This article not only gives you my mastering approach for the genre, I also factor in client feedback so your audio masters will make them happy too. But remember, A/B comparison and matching is always your goal. This section assists you in doing that.
How To Master Pop Rock, Punk, Alternative, And Country
Ratings - I rate each sonic quality on a scale from 1-10 (5 is an average amount). Except for overall loudness, I use my ReplayGain recommended levels.
Clarity (6) These genres have slightly above average clarity. The vocals play a major role and need to be understood, unlike hard rock where many times the vocalist doesn't mind their vocals being crowded in and hidden a bit.
Brightness (6) Brightness is slightly above average. These genres could be played back loud and you don't want them too bright.
Bass Volume & Boominess (6) I put this sonic quality rating at slightly above average because it pretty much depends on the song.
If the song is a standard rock, your bass could be only a 5. But if the song has a dominant bass-line, you might be looking at a 6-7.
Overall Compression (6) Once again, right above the middle. A little less compression than hard rock, but more than classic rock (which is very low).
Stereo Width (7) Many times these genres will have stereo guitars. So, a nice stereo width is very important.
Overall Loudness ReplayGain Number (98-98.5) The volume level of these genres are a step below hard rock and hip-hop. This helps them maintain a little more dynamic range, which is important because they're usually more musical than the aforementioned genres.
For more of my articles on mastering your own songs, check out - Audio Mastering Secrets.